designer and friend

Mitsui Japan Tour

Art direction and concept design.

The opportunity to travel to Japan in an all‑expenses-paid capacity is a dream of most students. Mitsui & Co. offer eight students every year to live this dream and explore the rich culture of Japan.

This poster draws upon the graphic aesthetics of traditional Japanese art – ukiyo-e woodblock prints which are flat and rich in colour, and vertical brush script – to entice potential participants to apply for the study tour. The limited colour palette draws the eye to red rising sun, instantly reminding the viewer of Japan.

An accompanying EDM was also created.